About Us

Moto Italia of Northern Colorado is a full-service motorcycle and scooter shop in Fort Collins, Colorado, located just fifteen short minutes from the glorious motorcycle roads of the Rocky Mountains. We are northern Colorado's exclusive dealer for Moto Guzzi motorcycles, Aprilia motorcycles & scooters, and Vespa & Piaggio scooters. We service all makes of European and Japanese bikes and scooters, specializing in BMW and KTM.

Everything about Moto Italia revolves around the shared experience, love and passion for the sport of riding motorcycles and scooters. You can make the initial purchase of a new or used motorcycle or scooter and count on us to take care of it as long as you own it..

You'll also find safe and stylish gear for both men and women, from head to toe. To top it off, we can custom fit you and your bike with cool accessories and goodies for riders and bikes.

We Provide You:

  • Fort Collins' exclusive Vespa, Piaggio, Moto Guzzi and Aprilia dealer
  • True independent BMW & KTM motorcycle specialists
  • Consistently the best prices in Colorado on maintenance and tire replacement
  • Factory parts and accessories
  • Top brand aftermarket accessories and apparel
  • New and used motorcycles and scooters for sale
  • Free coffee
  • Maps of the US, Mexico, and the local region available

Moto Italia History

Beemers & more Motorcycle Works was founded in 2005 by BMW motorcycle enthusiasts, Roxanne and Steve Eddins. Their vision was to create an independent BMW facility dedicated to a love for motorcycles and a desire for excellence. Concentrating on that goal resulted in riders voting Beemers & more the top BMW motorcycle facility in Colorado, independent or franchise. Sales of used motorcycles, concentrating on BMW, began in 2006. In 2008 a new dimension was added when Beemers became a franchise dealership carrying the Vespa, Piaggio, and Aprilia brands. Moto Guzzi was added in 2009.

With the impending retirement of Roxanne and Steve, the store was purchased in March, 2014 by Edgar Soto, a long time Guzzi enthusiast and customer of the store. Along with the ownership transition came a new identity-Moto Italia of Northern Colorado-to better reflect the new products we enthusiastically carry. However, we are still deeply committed to the original core mission of providing superior service to the BMW riding community.

The staff at Moto Italia has created a shop that celebrates and encourages your enjoyment of riding. From education for riders about the technology in the vehicles, to introducing the most comfortable and safest gear, we are dedicated to the enhancement of your pleasure of riding and ownership.